2026/4/15
Post
Fund Management
Digital Finance&Development
Turning “No Precedent” into a Strength: P.I.C.S. × Questry Pioneers a New Production-Company-Led Revenue Model with the Original Anime “Princess Zonofu” (Part 2)
「前例がない」を強みに。P.I.C.S. × Questryがオリジナルアニメ『プリンセスぞのふ』で切り拓く、制作会社主導の新しいお金の流れ(後編)
アニメ制作現場ではパイロットフィルムの制作費が大きな負担となり、リスクを負いながらも権利を保持しにくい構造的課題がありました。
クエストリーとの提携では、制作会社が権利を持ち、自律的にIPを育てるスキームを追求しています。
代表の伊部は、金融界で敬遠されがちな「前例のなさ」を可能性として評価し、異業種とも接続しやすい開かれた枠組みを提案。SNS展開や海外マーケットへの直接アプローチを軸に、既存の製作委員会方式にとらわれない柔軟な事業展開を可能にします。
私たちは、多様な才能が自由に挑戦できる仕組みを確立し、独創的な日本コンテンツが世界で正当に評価され、輝き続ける未来を牽引してまいります。
In the anime production industry, the cost of producing pilot films has been a significant burden, creating a structural challenge that made it difficult for production companies to retain rights while taking on such risks.
Through our partnership with Questory, we are pursuing a model in which production companies retain ownership of the rights and can independently develop their IP.
CEO Ibe views the “lack of precedent”—often shunned in the financial sector—as an opportunity, proposing an open framework that facilitates collaboration with companies outside the industry. Centered on social media campaigns and direct outreach to overseas markets, this approach enables flexible business expansion that transcends the constraints of the traditional production committee model.
We are committed to establishing a system where diverse talents can freely take on new challenges, leading the way toward a future where original Japanese content is fairly recognized and continues to shine on the global stage.
